[{"data":1,"prerenderedAt":386},["ShallowReactive",2],{"dry-run-banner-config":3,"\u002Ftlds\u002Ftld-au":11,"mdc-vibf1a-key":36},{"name":4,"icon":5,"default_pricing_org_id":6,"app_dry_run":7,"gandi_api_dry_run":7,"godaddy_api_dry_run":7,"stripe_test_mode":7,"process_domain_updates_with_registrar":8,"process_domain_transfers_in_with_registrar":8,"stripe_history_limit_type":9,"stripe_history_limit_days":10},"Domain Pool","i-lucide-droplets","4313dbb5-9707-4ce2-9f02-fb4c358f1c8f",false,true,"this_year",90,{"id":12,"title":13,"body":14,"cta":15,"description":24,"extension":25,"hero":26,"meta":29,"navigation":8,"path":30,"seo":31,"stem":34,"__hash__":35},"tlds\u002Ftlds\u002Ftld-au.yml",".AU Domain Overview","## History\n\n- **Registry:** auDA — .au Domain Administration\n- **Country:** Australia\n- **Introduced:** 1986 (as ccTLD); direct .AU (second-level) opened March 2022\n- **Relationship:** .COM.AU has been the dominant Australian extension; .AU is the shorter, modern equivalent\n\n## Popularity\n\n- Over 4 million .COM.AU and .AU domains registered — one of Asia-Pacific's most active ccTLD markets.\n- Direct .AU registrations have grown rapidly since the 2022 opening.\n- Strong adoption across Australian retail, services, media, and government sectors.\n\n## Common Usage\n\n- **Australian Businesses:** The standard domain for businesses operating in Australia.\n- **E-Commerce:** Online retailers targeting Australian consumers.\n- **Services:** Local professional services, trades, and consumer services.\n- **Media & Publishing:** Australian news outlets, magazines, and content brands.\n- **Non-Profits:** Australian charities and community organizations.\n\n## Registration Requirements\n\n- .AU domains require an Australian nexus — an ABN (Australian Business Number), ACN (Australian Company Number), Australian registered trademark, or Australian citizen\u002Fpermanent resident.\n- Priority periods allowed .COM.AU holders to claim the equivalent .AU from March–September 2022.\n- Domains can be registered for 1 or 2 years at a time.\n\n## SEO Benefits\n\n- **Australian Search Priority:** Google applies .AU as a geo-targeting signal — critical for ranking in Australian search results.\n- **Consumer Trust:** Australian shoppers strongly prefer local domains — .AU signals an Australian business.\n- **E-Commerce Performance:** Local domain extensions consistently outperform .COM for Australian domestic e-commerce.\n- **Short URL Advantage:** .AU is shorter than .COM.AU — easier to communicate verbally and in print.\n\n## Interesting Facts\n\n- Australia is the 12th-largest economy in the world and one of Asia-Pacific's leading e-commerce markets.\n- Australian consumers are highly digitally engaged — over 90% of the population uses the internet.\n- The 2022 opening of direct .AU registrations was one of the most significant domain market events in Australian internet history.\n\n## Why Choose .AU?\n\n- **Modern Australian Identity:** .AU is the shorter, more modern alternative to .COM.AU.\n- **Market Signal:** Signals Australian presence and commitment to Australian consumers.\n- **Search Advantage:** Strong local SEO benefit in Australian Google search results.\n- **Brand Protection:** Australian businesses should secure their .AU to protect their brand.\n\n## Tips for Choosing a .AU Domain\n\n- Use your brand name: nova.au, harbor.au, sunrise.au.\n- If you have a .COM.AU, register the matching .AU for brand protection and modern branding.\n- For Australian-specific services, the shorter .AU is ideal for marketing materials and verbal communication.\n\n## Frequently Asked Questions\n\n**Q: Do I need to be in Australia to register a .AU domain?**\nA: Yes — .AU requires an Australian nexus (ABN, ACN, trademark, or Australian residency). Non-Australians without a nexus cannot register .AU.\n\n**Q: Should I use .AU or .COM.AU?**\nA: Both are valid. .AU is shorter and more modern; .COM.AU has longer established recognition. Many brands register both.\n\n**Q: Does .AU help with Google rankings in Australia?**\nA: Yes — Google uses .AU as a strong geo-targeting signal, giving .AU and .COM.AU domains priority in Australian search results.",{"title":16,"body":17,"primary":18,"secondary":21},"Register or Transfer Your .AU Domain","Claim your Australian web identity with the domain that the market expects. Already have a .AU elsewhere? Transfer it to Domain Pool today.",{"label":19,"to":20},"Register .AU","\u002Fdomains\u002Fregister",{"label":22,"to":23},"Transfer .AU","\u002Fdomains\u002Ftransfer","The country code top-level domain for Australia — the direct and modern domain choice for Australian businesses, organizations, and individuals.","yml",{"kicker":27,"body":28},"TLD Guide","The .AU domain is the country code top-level domain (ccTLD) for Australia, managed by auDA (the .au Domain Administration). Historically .COM.AU dominated Australian web presence, but direct .AU registrations were opened to the public in March 2022 — giving Australian brands a shorter, cleaner domain option. Australia is one of Asia-Pacific's largest digital economies, and Australian consumers show strong preference for local domain extensions when transacting online.\n",{},"\u002Ftlds\u002Ftld-au",{"title":32,"description":33},".AU Domain — Register & Transfer | Domain Pool","Register or transfer a .AU domain. The country code top-level domain for Australia — trusted by Australian businesses and recognized globally. Search for your .AU today.","tlds\u002Ftld-au","sjt6BwSiFjgzznu-ySVqg5jfz38zWDJtNm669tqKKKQ",{"data":37,"body":38},{},{"type":39,"children":40},"root",[41,50,96,102,120,126,179,185,203,209,252,258,276,282,325,331,349,355,366,376],{"type":42,"tag":43,"props":44,"children":46},"element","h2",{"id":45},"history",[47],{"type":48,"value":49},"text","History",{"type":42,"tag":51,"props":52,"children":53},"ul",{},[54,66,76,86],{"type":42,"tag":55,"props":56,"children":57},"li",{},[58,64],{"type":42,"tag":59,"props":60,"children":61},"strong",{},[62],{"type":48,"value":63},"Registry:",{"type":48,"value":65}," auDA — .au Domain Administration",{"type":42,"tag":55,"props":67,"children":68},{},[69,74],{"type":42,"tag":59,"props":70,"children":71},{},[72],{"type":48,"value":73},"Country:",{"type":48,"value":75}," Australia",{"type":42,"tag":55,"props":77,"children":78},{},[79,84],{"type":42,"tag":59,"props":80,"children":81},{},[82],{"type":48,"value":83},"Introduced:",{"type":48,"value":85}," 1986 (as ccTLD); direct .AU (second-level) opened March 2022",{"type":42,"tag":55,"props":87,"children":88},{},[89,94],{"type":42,"tag":59,"props":90,"children":91},{},[92],{"type":48,"value":93},"Relationship:",{"type":48,"value":95}," .COM.AU has been the dominant Australian extension; .AU is the shorter, modern equivalent",{"type":42,"tag":43,"props":97,"children":99},{"id":98},"popularity",[100],{"type":48,"value":101},"Popularity",{"type":42,"tag":51,"props":103,"children":104},{},[105,110,115],{"type":42,"tag":55,"props":106,"children":107},{},[108],{"type":48,"value":109},"Over 4 million .COM.AU and .AU domains registered — one of Asia-Pacific's most active ccTLD markets.",{"type":42,"tag":55,"props":111,"children":112},{},[113],{"type":48,"value":114},"Direct .AU registrations have grown rapidly since the 2022 opening.",{"type":42,"tag":55,"props":116,"children":117},{},[118],{"type":48,"value":119},"Strong adoption across Australian retail, services, media, and government sectors.",{"type":42,"tag":43,"props":121,"children":123},{"id":122},"common-usage",[124],{"type":48,"value":125},"Common Usage",{"type":42,"tag":51,"props":127,"children":128},{},[129,139,149,159,169],{"type":42,"tag":55,"props":130,"children":131},{},[132,137],{"type":42,"tag":59,"props":133,"children":134},{},[135],{"type":48,"value":136},"Australian Businesses:",{"type":48,"value":138}," The standard domain for businesses operating in Australia.",{"type":42,"tag":55,"props":140,"children":141},{},[142,147],{"type":42,"tag":59,"props":143,"children":144},{},[145],{"type":48,"value":146},"E-Commerce:",{"type":48,"value":148}," Online retailers targeting Australian consumers.",{"type":42,"tag":55,"props":150,"children":151},{},[152,157],{"type":42,"tag":59,"props":153,"children":154},{},[155],{"type":48,"value":156},"Services:",{"type":48,"value":158}," Local professional services, trades, and consumer services.",{"type":42,"tag":55,"props":160,"children":161},{},[162,167],{"type":42,"tag":59,"props":163,"children":164},{},[165],{"type":48,"value":166},"Media & Publishing:",{"type":48,"value":168}," Australian news outlets, magazines, and content brands.",{"type":42,"tag":55,"props":170,"children":171},{},[172,177],{"type":42,"tag":59,"props":173,"children":174},{},[175],{"type":48,"value":176},"Non-Profits:",{"type":48,"value":178}," Australian charities and community organizations.",{"type":42,"tag":43,"props":180,"children":182},{"id":181},"registration-requirements",[183],{"type":48,"value":184},"Registration Requirements",{"type":42,"tag":51,"props":186,"children":187},{},[188,193,198],{"type":42,"tag":55,"props":189,"children":190},{},[191],{"type":48,"value":192},".AU domains require an Australian nexus — an ABN (Australian Business Number), ACN (Australian Company Number), Australian registered trademark, or Australian citizen\u002Fpermanent resident.",{"type":42,"tag":55,"props":194,"children":195},{},[196],{"type":48,"value":197},"Priority periods allowed .COM.AU holders to claim the equivalent .AU from March–September 2022.",{"type":42,"tag":55,"props":199,"children":200},{},[201],{"type":48,"value":202},"Domains can be registered for 1 or 2 years at a time.",{"type":42,"tag":43,"props":204,"children":206},{"id":205},"seo-benefits",[207],{"type":48,"value":208},"SEO Benefits",{"type":42,"tag":51,"props":210,"children":211},{},[212,222,232,242],{"type":42,"tag":55,"props":213,"children":214},{},[215,220],{"type":42,"tag":59,"props":216,"children":217},{},[218],{"type":48,"value":219},"Australian Search Priority:",{"type":48,"value":221}," Google applies .AU as a geo-targeting signal — critical for ranking in Australian search results.",{"type":42,"tag":55,"props":223,"children":224},{},[225,230],{"type":42,"tag":59,"props":226,"children":227},{},[228],{"type":48,"value":229},"Consumer Trust:",{"type":48,"value":231}," Australian shoppers strongly prefer local domains — .AU signals an Australian business.",{"type":42,"tag":55,"props":233,"children":234},{},[235,240],{"type":42,"tag":59,"props":236,"children":237},{},[238],{"type":48,"value":239},"E-Commerce Performance:",{"type":48,"value":241}," Local domain extensions consistently outperform .COM for Australian domestic e-commerce.",{"type":42,"tag":55,"props":243,"children":244},{},[245,250],{"type":42,"tag":59,"props":246,"children":247},{},[248],{"type":48,"value":249},"Short URL Advantage:",{"type":48,"value":251}," .AU is shorter than .COM.AU — easier to communicate verbally and in print.",{"type":42,"tag":43,"props":253,"children":255},{"id":254},"interesting-facts",[256],{"type":48,"value":257},"Interesting Facts",{"type":42,"tag":51,"props":259,"children":260},{},[261,266,271],{"type":42,"tag":55,"props":262,"children":263},{},[264],{"type":48,"value":265},"Australia is the 12th-largest economy in the world and one of Asia-Pacific's leading e-commerce markets.",{"type":42,"tag":55,"props":267,"children":268},{},[269],{"type":48,"value":270},"Australian consumers are highly digitally engaged — over 90% of the population uses the internet.",{"type":42,"tag":55,"props":272,"children":273},{},[274],{"type":48,"value":275},"The 2022 opening of direct .AU registrations was one of the most significant domain market events in Australian internet history.",{"type":42,"tag":43,"props":277,"children":279},{"id":278},"why-choose-au",[280],{"type":48,"value":281},"Why Choose .AU?",{"type":42,"tag":51,"props":283,"children":284},{},[285,295,305,315],{"type":42,"tag":55,"props":286,"children":287},{},[288,293],{"type":42,"tag":59,"props":289,"children":290},{},[291],{"type":48,"value":292},"Modern Australian Identity:",{"type":48,"value":294}," .AU is the shorter, more modern alternative to .COM.AU.",{"type":42,"tag":55,"props":296,"children":297},{},[298,303],{"type":42,"tag":59,"props":299,"children":300},{},[301],{"type":48,"value":302},"Market Signal:",{"type":48,"value":304}," Signals Australian presence and commitment to Australian consumers.",{"type":42,"tag":55,"props":306,"children":307},{},[308,313],{"type":42,"tag":59,"props":309,"children":310},{},[311],{"type":48,"value":312},"Search Advantage:",{"type":48,"value":314}," Strong local SEO benefit in Australian Google search results.",{"type":42,"tag":55,"props":316,"children":317},{},[318,323],{"type":42,"tag":59,"props":319,"children":320},{},[321],{"type":48,"value":322},"Brand Protection:",{"type":48,"value":324}," Australian businesses should secure their .AU to protect their brand.",{"type":42,"tag":43,"props":326,"children":328},{"id":327},"tips-for-choosing-a-au-domain",[329],{"type":48,"value":330},"Tips for Choosing a .AU Domain",{"type":42,"tag":51,"props":332,"children":333},{},[334,339,344],{"type":42,"tag":55,"props":335,"children":336},{},[337],{"type":48,"value":338},"Use your brand name: nova.au, harbor.au, sunrise.au.",{"type":42,"tag":55,"props":340,"children":341},{},[342],{"type":48,"value":343},"If you have a .COM.AU, register the matching .AU for brand protection and modern branding.",{"type":42,"tag":55,"props":345,"children":346},{},[347],{"type":48,"value":348},"For Australian-specific services, the shorter .AU is ideal for marketing materials and verbal communication.",{"type":42,"tag":43,"props":350,"children":352},{"id":351},"frequently-asked-questions",[353],{"type":48,"value":354},"Frequently Asked Questions",{"type":42,"tag":356,"props":357,"children":358},"p",{},[359,364],{"type":42,"tag":59,"props":360,"children":361},{},[362],{"type":48,"value":363},"Q: Do I need to be in Australia to register a .AU domain?",{"type":48,"value":365},"\nA: Yes — .AU requires an Australian nexus (ABN, ACN, trademark, or Australian residency). Non-Australians without a nexus cannot register .AU.",{"type":42,"tag":356,"props":367,"children":368},{},[369,374],{"type":42,"tag":59,"props":370,"children":371},{},[372],{"type":48,"value":373},"Q: Should I use .AU or .COM.AU?",{"type":48,"value":375},"\nA: Both are valid. .AU is shorter and more modern; .COM.AU has longer established recognition. Many brands register both.",{"type":42,"tag":356,"props":377,"children":378},{},[379,384],{"type":42,"tag":59,"props":380,"children":381},{},[382],{"type":48,"value":383},"Q: Does .AU help with Google rankings in Australia?",{"type":48,"value":385},"\nA: Yes — Google uses .AU as a strong geo-targeting signal, giving .AU and .COM.AU domains priority in Australian search results.",1783020858143]