History
- Launch Date: May 2018
- Purpose: Apps, technology, and software — open to anyone
- Registry: Managed by Google Registry
- Notable .APP Sites: Thousands of SaaS and mobile app products
Popularity
- .APP is the most successful new gTLD launch of 2018 with rapid adoption.
- Known for its HTTPS security requirement — every .APP site is encrypted by default.
- Used by mobile apps, web apps, and SaaS platforms worldwide.
Common Usage
- App Developers: Mobile and web applications.
- SaaS Companies: Software-as-a-service products and platforms.
- Startups: Tech ventures that want a modern, memorable brand.
- Personal Projects: Developer portfolios and demo sites.
Registration Requirements
- .APP domains are open to anyone — no restrictions on location or industry.
- Domains can be registered for 1 to 10 years at a time.
- HTTPS is required for all .APP domains (enforced via HSTS preload list).
- Renewals must be completed before expiration to maintain ownership.
SEO Benefits
- HTTPS by Default: Security is a confirmed Google ranking signal — .APP domains are always encrypted.
- Brand Clarity: Users immediately understand you are building an application or software product.
- Trust Signal: The enforced HTTPS requirement means no mixed-content warnings or SSL errors.
- Availability: More name combinations are available compared to saturated .COM and .NET.
Interesting Facts
- .APP was the first TLD to be added to the HSTS preload list at launch.
- Google paid $25 million to acquire the .APP registry rights.
- All .APP sites must have a valid SSL certificate — HTTP connections are blocked by browsers.
Why Choose .APP?
- Built-in Security: HTTPS is mandatory — no extra configuration required.
- Perfect Branding: Instantly communicates that your product is an application.
- Modern Appeal: Popular in the startup and developer communities.
- Availability: Easier to find your ideal name compared to .COM.
Tips for Choosing a .APP Domain
- Keep it short, memorable, and easy to spell.
- Use your product or app name directly (e.g., myapp.app).
- Ensure your SSL certificate is valid before launch — browsers will block HTTP access.
Frequently Asked Questions
Q: Can anyone register a .APP domain? A: Yes — .APP domains are open to everyone, regardless of location or business type.
Q: Why is HTTPS required for .APP? A: Google added .APP to the HSTS preload list at launch, meaning browsers enforce HTTPS automatically. This is a security feature, not a restriction.
Q: How long can I register a .APP domain? A: You can register a .APP domain for 1 to 10 years at a time.