History
- Launch Date: 2014
- Purpose: US-based law firms, solo attorneys, and legal services brands
- Registry: Managed by United TLD Holdco Ltd (a Donuts company)
Popularity
- Used by solo practitioners and boutique law firms across every practice area.
- Popular with personal injury, family law, criminal defense, and estate planning attorneys.
- Strong adoption by legal marketing agencies building attorney-specific web presences.
Common Usage
- Solo Attorneys: Individual practitioners seeking a direct professional identity.
- Boutique Law Firms: Small to mid-size firms specializing in a single practice area.
- Personal Injury: PI attorneys leveraging high-search-volume keyword domains.
- Family Law: Divorce, custody, and family law practitioners.
- Estate Planning: Wills, trusts, and estate attorneys.
Registration Requirements
- .ATTORNEY domains are open to anyone — no bar admission is required to register.
- Domains can be registered for 1 to 10 years at a time.
- Renewals must be completed before expiration to maintain ownership.
SEO Benefits
- Profession Keyword: "Attorney" is one of the highest-value legal service search terms in the US.
- Trust Amplification: Clients searching for legal help respond favorably to domains that signal professional licensure.
- Practice Area SEO: Specialty + .ATTORNEY combinations capture specific legal niche searches.
- Generic TLD: Google does not geo-restrict .ATTORNEY — effective for local and national legal practices.
Interesting Facts
- Legal services consistently rank among the highest-cost-per-click advertising categories — organic .ATTORNEY domain authority is extremely valuable.
- "Attorney near me" and "practice area attorney" are among the highest-volume local professional searches in the US.
- .ATTORNEY is one of a pair of legal extensions alongside .LAWYER — many attorneys register both to cover different search behavior.
Why Choose .ATTORNEY?
- Highest Professional Signal: In the US, "attorney" is the most formal and widely used legal designation.
- Client Trust: Clients seeking legal representation immediately understand and trust a .ATTORNEY domain.
- Local SEO Power: City + practice area + .ATTORNEY combinations are highly effective for local legal searches.
- Name Availability: Many practice areas and cities + .ATTORNEY remain unregistered.
Tips for Choosing a .ATTORNEY Domain
- Use your name or firm name: smith.attorney, johnson.attorney.
- Pair with a practice area: divorce.attorney, injury.attorney, criminal.attorney.
- Pair with a location: chicago.attorney, miami.attorney, austin.attorney.
Frequently Asked Questions
Q: Do I need to be admitted to the bar to register a .ATTORNEY domain? A: No — .ATTORNEY is open to any registrant. Bar admission requirements are set by your state, not the domain registry.
Q: What is the difference between .ATTORNEY and .LAWYER? A: "Attorney" is the dominant term in the US; "lawyer" is more common in international and casual usage. Many legal professionals register both.
Q: Is .ATTORNEY good for local law firm SEO? A: Excellent — location + practice area + .ATTORNEY combinations align directly with how clients search for legal representation.