History
- Launch Date: 2015
- Purpose: Auto repair, auto insurance, auto dealers, and automotive service businesses
- Registry: Managed by Cars Registry Limited
Popularity
- Used by auto repair shops, auto glass companies, and auto detailing businesses.
- Popular with auto insurance brands, auto parts retailers, and automotive service chains.
- Growing adoption by automotive tech companies using "auto" in the digital automation sense.
Common Usage
- Auto Repair: Mechanics, body shops, and automotive service centers.
- Auto Insurance: Insurance providers and comparison platforms.
- Auto Parts: Retail and wholesale automotive parts suppliers.
- Auto Detailing: Mobile and fixed-location car detailing services.
- Automotive Tech: Companies using "auto" in the automation and AI sense.
Registration Requirements
- .AUTO domains are open to anyone — no automotive credentials are required.
- Domains can be registered for 1 to 10 years at a time.
- Renewals must be completed before expiration to maintain ownership.
SEO Benefits
- Service Keyword: "Auto" is a dominant prefix in high-volume automotive service searches.
- Local Service Discovery: Auto repair and service searches are highly local and intent-driven.
- Insurance Market: Auto insurance is one of the largest online advertising and search categories.
- Generic TLD: Google does not geo-restrict .AUTO — effective for local shops and national chains.
Interesting Facts
- Auto repair is a $100 billion+ industry in the US alone with over 250,000 repair shops.
- "Auto insurance" is consistently one of the most expensive keywords in Google advertising.
- The average American vehicle is over 12 years old — maintaining aging vehicles is a growing service need.
Why Choose .AUTO?
- Service Industry Standard: "Auto" is the industry's standard service prefix — .AUTO fits naturally.
- Local SEO Strength: Auto repair and service searches are hyperlocal — .AUTO supports local discovery.
- Insurance & Parts Power: Auto insurance and auto parts categories benefit from .AUTO's industry alignment.
- Name Availability: Many auto shop names and service categories + .AUTO remain unregistered.
Tips for Choosing a .AUTO Domain
- Use your shop name: nova.auto, apex.auto, city.auto.
- Pair with a service: repair.auto, glass.auto, detail.auto, parts.auto.
- For insurance: insure.auto, cover.auto, quote.auto.
Frequently Asked Questions
Q: Is .AUTO good for a local mechanic shop? A: Yes — auto repair shops are one of the strongest fits for .AUTO, combining industry clarity with local SEO potential.
Q: Can a tech company use .AUTO for automation software? A: Yes — .AUTO works for technology companies using "auto" in the digital automation or AI sense.
Q: How does .AUTO compare to .CAR for an auto dealer? A: .CAR is consumer-facing and product-focused; .AUTO is more service-oriented. Many dealers use .CAR for sales and .AUTO for service operations.